e-commerce cartoon marketoonist tom fishburne
The Future of E-Commerce cartoon Marketoonist Tom Fishburne
Voice is starting to redefine how consumers buy brands. Brands will increasingly have to navigate a world that doesn't have a traditional user interface -- zero UI. As Google CEO Sundar Pichai put it, "we will move from mobile first to an AI first world." Walker Sands recently reported that one in five (19%) have made a voice purchase through Amazon Echo or similar device and another third (33%) plan to do so in the next year. According to ComScore, 50% of all searches will be voice searches by 2020.